{"id":6195,"date":"2023-03-05T17:26:29","date_gmt":"2023-03-05T16:26:29","guid":{"rendered":"https:\/\/bdesignstudio.it\/restaurant-brand-identity-il-buon\/"},"modified":"2025-01-30T17:27:15","modified_gmt":"2025-01-30T16:27:15","slug":"restaurant-brand-identity-il-buon","status":"publish","type":"post","link":"https:\/\/bdesignstudio.it\/en\/restaurant-brand-identity-il-buon\/","title":{"rendered":"Il Buon"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6195\" class=\"elementor elementor-6195 elementor-2245\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7b46a06 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7b46a06\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c259e31\" data-id=\"c259e31\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ba9ec40 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"ba9ec40\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1200\" src=\"https:\/\/bdesignstudio.it\/wp-content\/uploads\/2023\/05\/17.jpg\" class=\"attachment-full size-full wp-image-2266\" alt=\"Il Buon ristorante brand identity\" srcset=\"https:\/\/bdesignstudio.it\/wp-content\/uploads\/2023\/05\/17.jpg 1920w, https:\/\/bdesignstudio.it\/wp-content\/uploads\/2023\/05\/17-300x188.jpg 300w, https:\/\/bdesignstudio.it\/wp-content\/uploads\/2023\/05\/17-1024x640.jpg 1024w, https:\/\/bdesignstudio.it\/wp-content\/uploads\/2023\/05\/17-768x480.jpg 768w, https:\/\/bdesignstudio.it\/wp-content\/uploads\/2023\/05\/17-1536x960.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-43e4340 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"43e4340\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1da5ab4\" data-id=\"1da5ab4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1c119ec elementor-widget elementor-widget-heading\" data-id=\"1c119ec\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">IL BUON<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c56538 elementor-widget elementor-widget-heading\" data-id=\"6c56538\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Restaurant brand identity<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c9208bb elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"c9208bb\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-widget-divider{--divider-border-style:none;--divider-border-width:1px;--divider-color:#0c0d0e;--divider-icon-size:20px;--divider-element-spacing:10px;--divider-pattern-height:24px;--divider-pattern-size:20px;--divider-pattern-url:none;--divider-pattern-repeat:repeat-x}.elementor-widget-divider .elementor-divider{display:flex}.elementor-widget-divider .elementor-divider__text{font-size:15px;line-height:1;max-width:95%}.elementor-widget-divider .elementor-divider__element{margin:0 var(--divider-element-spacing);flex-shrink:0}.elementor-widget-divider .elementor-icon{font-size:var(--divider-icon-size)}.elementor-widget-divider .elementor-divider-separator{display:flex;margin:0;direction:ltr}.elementor-widget-divider--view-line_icon .elementor-divider-separator,.elementor-widget-divider--view-line_text .elementor-divider-separator{align-items:center}.elementor-widget-divider--view-line_icon .elementor-divider-separator:after,.elementor-widget-divider--view-line_icon .elementor-divider-separator:before,.elementor-widget-divider--view-line_text .elementor-divider-separator:after,.elementor-widget-divider--view-line_text .elementor-divider-separator:before{display:block;content:\"\";border-bottom:0;flex-grow:1;border-top:var(--divider-border-width) var(--divider-border-style) var(--divider-color)}.elementor-widget-divider--element-align-left .elementor-divider .elementor-divider-separator>.elementor-divider__svg:first-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-left .elementor-divider-separator:before{content:none}.elementor-widget-divider--element-align-left .elementor-divider__element{margin-left:0}.elementor-widget-divider--element-align-right .elementor-divider .elementor-divider-separator>.elementor-divider__svg:last-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-right .elementor-divider-separator:after{content:none}.elementor-widget-divider--element-align-right .elementor-divider__element{margin-right:0}.elementor-widget-divider:not(.elementor-widget-divider--view-line_text):not(.elementor-widget-divider--view-line_icon) .elementor-divider-separator{border-top:var(--divider-border-width) var(--divider-border-style) var(--divider-color)}.elementor-widget-divider--separator-type-pattern{--divider-border-style:none}.elementor-widget-divider--separator-type-pattern.elementor-widget-divider--view-line .elementor-divider-separator,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:after,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:before,.elementor-widget-divider--separator-type-pattern:not([class*=elementor-widget-divider--view]) .elementor-divider-separator{width:100%;min-height:var(--divider-pattern-height);-webkit-mask-size:var(--divider-pattern-size) 100%;mask-size:var(--divider-pattern-size) 100%;-webkit-mask-repeat:var(--divider-pattern-repeat);mask-repeat:var(--divider-pattern-repeat);background-color:var(--divider-color);-webkit-mask-image:var(--divider-pattern-url);mask-image:var(--divider-pattern-url)}.elementor-widget-divider--no-spacing{--divider-pattern-size:auto}.elementor-widget-divider--bg-round{--divider-pattern-repeat:round}.rtl .elementor-widget-divider .elementor-divider__text{direction:rtl}.e-con-inner>.elementor-widget-divider,.e-con>.elementor-widget-divider{width:var(--container-widget-width,100%);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6c387d5 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"6c387d5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f6d6caa\" data-id=\"f6d6caa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-98b97a0 elementor-widget elementor-widget-text-editor\" data-id=\"98b97a0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<h2>Client<\/h2> IL BUON is a new ristobar, grill house, and wine shop in Naples. It offers Italian cuisine with occasional influences from other cultures, born from the exclusive use of high-quality ingredients, cooked with love and expertise. \t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b786a2 elementor-widget elementor-widget-text-editor\" data-id=\"7b786a2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2>Briefing<\/h2> We were asked to focus the identity on the Italian tradition, with a modern breath. <br>The brand had to recall the good old times, but updated to the present with a twist of cultural contamination.<br>The easy and friendly mood and the cozy atmosphere had to be paramount throughout the whole communication.<br>We were asked to take care of the naming and create a strong, recognizable dynamic identity, able to be declined in many variations.<br>   \t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-26adf58\" data-id=\"26adf58\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-357c26d elementor-widget elementor-widget-text-editor\" data-id=\"357c26d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2>BRAND<\/h2>\n<ul class=\"proj-desc\">\n \t<li><a class=\"link-w\" href=\"https:\/\/bdesignstudio.it\/en\/category\/branding-en\/\">Branding<\/a><\/li>\n \t<li><a class=\"link-w\" href=\"https:\/\/bdesignstudio.it\/en\/category\/naming-en\/\">Naming<\/a><\/li>\n \t<li><a class=\"link-w\" href=\"https:\/\/bdesignstudio.it\/en\/category\/packaging-en\/\">Packaging<\/a><\/li>\n \t<li><a class=\"link-w\" href=\"https:\/\/bdesignstudio.it\/en\/category\/illustration\/\">Illustration<\/a><\/li>\n<\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-02a2722 elementor-widget elementor-widget-text-editor\" data-id=\"02a2722\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2>DIGITAL<\/h2>\n<ul class=\"proj-desc\">\n \t<li><a class=\"link-w\" href=\"https:\/\/bdesignstudio.it\/en\/category\/social-media-en\/\">Social media<\/a><\/li>\n<\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7183733 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"7183733\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e92b1fd\" data-id=\"e92b1fd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5e70a58 elementor-widget elementor-widget-image\" data-id=\"5e70a58\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"960\" height=\"600\" src=\"https:\/\/bdesignstudio.it\/wp-content\/uploads\/2023\/05\/Il-Buon-restaurant-logo.jpg\" class=\"attachment-full size-full wp-image-2270\" alt=\"Il Buon restaurant logo\" srcset=\"https:\/\/bdesignstudio.it\/wp-content\/uploads\/2023\/05\/Il-Buon-restaurant-logo.jpg 960w, https:\/\/bdesignstudio.it\/wp-content\/uploads\/2023\/05\/Il-Buon-restaurant-logo-300x188.jpg 300w, https:\/\/bdesignstudio.it\/wp-content\/uploads\/2023\/05\/Il-Buon-restaurant-logo-768x480.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-68589bb\" data-id=\"68589bb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-093e067 elementor-widget elementor-widget-image\" data-id=\"093e067\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1200\" src=\"https:\/\/bdesignstudio.it\/wp-content\/uploads\/2023\/05\/10.jpg\" class=\"attachment-full size-full wp-image-2260\" alt=\"Il Buon ristorante Branding\" srcset=\"https:\/\/bdesignstudio.it\/wp-content\/uploads\/2023\/05\/10.jpg 1920w, https:\/\/bdesignstudio.it\/wp-content\/uploads\/2023\/05\/10-300x188.jpg 300w, https:\/\/bdesignstudio.it\/wp-content\/uploads\/2023\/05\/10-1024x640.jpg 1024w, https:\/\/bdesignstudio.it\/wp-content\/uploads\/2023\/05\/10-768x480.jpg 768w, https:\/\/bdesignstudio.it\/wp-content\/uploads\/2023\/05\/10-1536x960.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0d29fcf elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"0d29fcf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5e931df\" data-id=\"5e931df\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bbf971d elementor-widget elementor-widget-image\" data-id=\"bbf971d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1200\" src=\"https:\/\/bdesignstudio.it\/wp-content\/uploads\/2023\/05\/13.jpg\" class=\"attachment-full size-full wp-image-2269\" alt=\"Il Buon ristorante Branding\" srcset=\"https:\/\/bdesignstudio.it\/wp-content\/uploads\/2023\/05\/13.jpg 1920w, https:\/\/bdesignstudio.it\/wp-content\/uploads\/2023\/05\/13-300x188.jpg 300w, https:\/\/bdesignstudio.it\/wp-content\/uploads\/2023\/05\/13-1024x640.jpg 1024w, https:\/\/bdesignstudio.it\/wp-content\/uploads\/2023\/05\/13-768x480.jpg 768w, https:\/\/bdesignstudio.it\/wp-content\/uploads\/2023\/05\/13-1536x960.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f012918 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"f012918\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d76c5c7\" data-id=\"d76c5c7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-caa14fd elementor-widget elementor-widget-image\" data-id=\"caa14fd\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1200\" src=\"https:\/\/bdesignstudio.it\/wp-content\/uploads\/2023\/05\/8.jpg\" class=\"attachment-full size-full wp-image-2258\" alt=\"Il Buon ristorante Branding\" srcset=\"https:\/\/bdesignstudio.it\/wp-content\/uploads\/2023\/05\/8.jpg 1920w, https:\/\/bdesignstudio.it\/wp-content\/uploads\/2023\/05\/8-300x188.jpg 300w, https:\/\/bdesignstudio.it\/wp-content\/uploads\/2023\/05\/8-1024x640.jpg 1024w, https:\/\/bdesignstudio.it\/wp-content\/uploads\/2023\/05\/8-768x480.jpg 768w, https:\/\/bdesignstudio.it\/wp-content\/uploads\/2023\/05\/8-1536x960.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2f1c77e elementor-section-full_width elementor-section-content-middle elementor-section-height-default elementor-section-height-default\" data-id=\"2f1c77e\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4391c47\" data-id=\"4391c47\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ff0d632 elementor-widget elementor-widget-text-editor\" data-id=\"ff0d632\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2>Solution<\/h2>\n<p>For the naming, we chose the Italian language. &#8220;Il Buon&#8221; evokes goodness in food, intentions, and trust. Adapted in various ways to highlight products and concepts, it is the absolute protagonist of the identity, as is the copy it generates.  <\/p>\n<p>For the logotype, we drew inspiration from old Italian signs to characterize the visual identity both in terms of Italian heritage and tradition. The logo includes variations, which are primarily used when it also serves a decorative function. For the copy, we created a custom typeface, with letters hand-drawn and then digitized.<\/p>\n<p>At the core of the branding proposal is the interaction between the visual and verbal identities, achieved through the combination of the logo (and thus the name of the venue) and, from time to time, the products, food items, and sayings.<br \/>This combination visually translates the two core aspects of the concept: the logo, with its &#8220;vintage&#8221; typography, represents tradition, while the handwritten, &#8220;instinctive,&#8221; and ever-changing copy reflects the intention to reinterpret and experiment.<br \/>With the same function as the copy, illustrations can also be combined with the logo. These illustrations, also hand-drawn, align with the style of the font to maintain a cohesive visual language.<br \/>For the colors, we decided to draw inspiration freely from the colors of the Italian flag.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-a665283\" data-id=\"a665283\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-099ad6a elementor-widget elementor-widget-image\" data-id=\"099ad6a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"1200\" src=\"https:\/\/bdesignstudio.it\/wp-content\/uploads\/2023\/05\/19.jpg\" class=\"attachment-full size-full wp-image-2268\" alt=\"Il Buon ristorante Branding\" srcset=\"https:\/\/bdesignstudio.it\/wp-content\/uploads\/2023\/05\/19.jpg 960w, https:\/\/bdesignstudio.it\/wp-content\/uploads\/2023\/05\/19-240x300.jpg 240w, https:\/\/bdesignstudio.it\/wp-content\/uploads\/2023\/05\/19-819x1024.jpg 819w, https:\/\/bdesignstudio.it\/wp-content\/uploads\/2023\/05\/19-768x960.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-80ed964 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"80ed964\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-efbbd51\" data-id=\"efbbd51\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8e2139c elementor-widget elementor-widget-image\" data-id=\"8e2139c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1200\" src=\"https:\/\/bdesignstudio.it\/wp-content\/uploads\/2023\/05\/18.jpg\" class=\"attachment-full size-full wp-image-2267\" alt=\"Il Buon stationery design\" srcset=\"https:\/\/bdesignstudio.it\/wp-content\/uploads\/2023\/05\/18.jpg 1920w, https:\/\/bdesignstudio.it\/wp-content\/uploads\/2023\/05\/18-300x188.jpg 300w, https:\/\/bdesignstudio.it\/wp-content\/uploads\/2023\/05\/18-1024x640.jpg 1024w, https:\/\/bdesignstudio.it\/wp-content\/uploads\/2023\/05\/18-768x480.jpg 768w, https:\/\/bdesignstudio.it\/wp-content\/uploads\/2023\/05\/18-1536x960.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a7a18fb elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"a7a18fb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-042827b\" data-id=\"042827b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-df49c4f elementor-widget elementor-widget-image\" data-id=\"df49c4f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"1200\" src=\"https:\/\/bdesignstudio.it\/wp-content\/uploads\/2023\/05\/1.jpg\" class=\"attachment-full size-full wp-image-2252\" alt=\"Il Buon poster design\" srcset=\"https:\/\/bdesignstudio.it\/wp-content\/uploads\/2023\/05\/1.jpg 960w, https:\/\/bdesignstudio.it\/wp-content\/uploads\/2023\/05\/1-240x300.jpg 240w, https:\/\/bdesignstudio.it\/wp-content\/uploads\/2023\/05\/1-819x1024.jpg 819w, https:\/\/bdesignstudio.it\/wp-content\/uploads\/2023\/05\/1-768x960.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3f366bc\" data-id=\"3f366bc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e14b0a0 elementor-widget elementor-widget-image\" data-id=\"e14b0a0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1200\" src=\"https:\/\/bdesignstudio.it\/wp-content\/uploads\/2023\/05\/2.jpg\" class=\"attachment-full size-full wp-image-2253\" alt=\"Il Buon poster design\" srcset=\"https:\/\/bdesignstudio.it\/wp-content\/uploads\/2023\/05\/2.jpg 1920w, https:\/\/bdesignstudio.it\/wp-content\/uploads\/2023\/05\/2-300x188.jpg 300w, https:\/\/bdesignstudio.it\/wp-content\/uploads\/2023\/05\/2-1024x640.jpg 1024w, https:\/\/bdesignstudio.it\/wp-content\/uploads\/2023\/05\/2-768x480.jpg 768w, https:\/\/bdesignstudio.it\/wp-content\/uploads\/2023\/05\/2-1536x960.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a62ec4 elementor-widget elementor-widget-image\" data-id=\"4a62ec4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1200\" src=\"https:\/\/bdesignstudio.it\/wp-content\/uploads\/2023\/05\/3.jpg\" class=\"attachment-full size-full wp-image-2254\" alt=\"Il Buon poster design\" srcset=\"https:\/\/bdesignstudio.it\/wp-content\/uploads\/2023\/05\/3.jpg 1920w, https:\/\/bdesignstudio.it\/wp-content\/uploads\/2023\/05\/3-300x188.jpg 300w, https:\/\/bdesignstudio.it\/wp-content\/uploads\/2023\/05\/3-1024x640.jpg 1024w, https:\/\/bdesignstudio.it\/wp-content\/uploads\/2023\/05\/3-768x480.jpg 768w, https:\/\/bdesignstudio.it\/wp-content\/uploads\/2023\/05\/3-1536x960.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7973bdc elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"7973bdc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-415f1d0\" data-id=\"415f1d0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4440f13 elementor-widget elementor-widget-image\" data-id=\"4440f13\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1200\" src=\"https:\/\/bdesignstudio.it\/wp-content\/uploads\/2023\/05\/9.jpg\" class=\"attachment-full size-full wp-image-2259\" alt=\"Il Buon ristorante Branding\" srcset=\"https:\/\/bdesignstudio.it\/wp-content\/uploads\/2023\/05\/9.jpg 1920w, https:\/\/bdesignstudio.it\/wp-content\/uploads\/2023\/05\/9-300x188.jpg 300w, https:\/\/bdesignstudio.it\/wp-content\/uploads\/2023\/05\/9-1024x640.jpg 1024w, https:\/\/bdesignstudio.it\/wp-content\/uploads\/2023\/05\/9-768x480.jpg 768w, https:\/\/bdesignstudio.it\/wp-content\/uploads\/2023\/05\/9-1536x960.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4edd6b9 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"4edd6b9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8a713fa\" data-id=\"8a713fa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-65cbfb4 elementor-widget elementor-widget-image\" data-id=\"65cbfb4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1200\" src=\"https:\/\/bdesignstudio.it\/wp-content\/uploads\/2023\/05\/15.jpg\" class=\"attachment-full size-full wp-image-2264\" alt=\"Il Buon ristorante Branding\" srcset=\"https:\/\/bdesignstudio.it\/wp-content\/uploads\/2023\/05\/15.jpg 1920w, https:\/\/bdesignstudio.it\/wp-content\/uploads\/2023\/05\/15-300x188.jpg 300w, https:\/\/bdesignstudio.it\/wp-content\/uploads\/2023\/05\/15-1024x640.jpg 1024w, https:\/\/bdesignstudio.it\/wp-content\/uploads\/2023\/05\/15-768x480.jpg 768w, https:\/\/bdesignstudio.it\/wp-content\/uploads\/2023\/05\/15-1536x960.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7b4b787 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"7b4b787\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-a252ba2\" data-id=\"a252ba2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7b9dab4 elementor-widget elementor-widget-image\" data-id=\"7b9dab4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1200\" src=\"https:\/\/bdesignstudio.it\/wp-content\/uploads\/2023\/05\/12.jpg\" class=\"attachment-full size-full wp-image-2262\" alt=\"Il Buon ristorante Branding\" srcset=\"https:\/\/bdesignstudio.it\/wp-content\/uploads\/2023\/05\/12.jpg 1920w, https:\/\/bdesignstudio.it\/wp-content\/uploads\/2023\/05\/12-300x188.jpg 300w, https:\/\/bdesignstudio.it\/wp-content\/uploads\/2023\/05\/12-1024x640.jpg 1024w, https:\/\/bdesignstudio.it\/wp-content\/uploads\/2023\/05\/12-768x480.jpg 768w, https:\/\/bdesignstudio.it\/wp-content\/uploads\/2023\/05\/12-1536x960.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1438379\" data-id=\"1438379\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-68a2e00 elementor-widget elementor-widget-image\" data-id=\"68a2e00\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1200\" src=\"https:\/\/bdesignstudio.it\/wp-content\/uploads\/2023\/05\/16.jpg\" class=\"attachment-full size-full wp-image-2265\" alt=\"Il Buon ristorante Branding\" srcset=\"https:\/\/bdesignstudio.it\/wp-content\/uploads\/2023\/05\/16.jpg 1920w, https:\/\/bdesignstudio.it\/wp-content\/uploads\/2023\/05\/16-300x188.jpg 300w, https:\/\/bdesignstudio.it\/wp-content\/uploads\/2023\/05\/16-1024x640.jpg 1024w, https:\/\/bdesignstudio.it\/wp-content\/uploads\/2023\/05\/16-768x480.jpg 768w, https:\/\/bdesignstudio.it\/wp-content\/uploads\/2023\/05\/16-1536x960.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f9c890d elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"f9c890d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3a70d19\" data-id=\"3a70d19\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-aad2204 elementor-widget elementor-widget-image\" data-id=\"aad2204\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1200\" src=\"https:\/\/bdesignstudio.it\/wp-content\/uploads\/2023\/05\/11.jpg\" class=\"attachment-full size-full wp-image-2261\" alt=\"Il Buon ristorante Branding\" srcset=\"https:\/\/bdesignstudio.it\/wp-content\/uploads\/2023\/05\/11.jpg 1920w, https:\/\/bdesignstudio.it\/wp-content\/uploads\/2023\/05\/11-300x188.jpg 300w, https:\/\/bdesignstudio.it\/wp-content\/uploads\/2023\/05\/11-1024x640.jpg 1024w, https:\/\/bdesignstudio.it\/wp-content\/uploads\/2023\/05\/11-768x480.jpg 768w, https:\/\/bdesignstudio.it\/wp-content\/uploads\/2023\/05\/11-1536x960.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-45f9754 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"45f9754\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9be01d7\" data-id=\"9be01d7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e9a1cc6 elementor-widget elementor-widget-image\" data-id=\"e9a1cc6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1200\" src=\"https:\/\/bdesignstudio.it\/wp-content\/uploads\/2023\/05\/14.jpg\" class=\"attachment-full size-full wp-image-2263\" alt=\"Il Buon ristorante Branding\" srcset=\"https:\/\/bdesignstudio.it\/wp-content\/uploads\/2023\/05\/14.jpg 1920w, https:\/\/bdesignstudio.it\/wp-content\/uploads\/2023\/05\/14-300x188.jpg 300w, https:\/\/bdesignstudio.it\/wp-content\/uploads\/2023\/05\/14-1024x640.jpg 1024w, https:\/\/bdesignstudio.it\/wp-content\/uploads\/2023\/05\/14-768x480.jpg 768w, https:\/\/bdesignstudio.it\/wp-content\/uploads\/2023\/05\/14-1536x960.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-38447468 e-flex e-con-boxed e-con e-parent\" data-id=\"38447468\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-27316532 elementor-widget elementor-widget-text-editor\" data-id=\"27316532\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><a class=\"link-w\" href=\"https:\/\/www.behance.net\/gallery\/40891313\/IL-BUON-Brand-identity\" target=\"_blank\" rel=\"noopener\">Project on Behance<\/a><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-09678be elementor-section-full_width elementor-section-content-middle elementor-section-height-default elementor-section-height-default\" data-id=\"09678be\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ede9111\" data-id=\"ede9111\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a9ae4e9 elementor-post-navigation-borders-yes elementor-widget elementor-widget-post-navigation\" data-id=\"a9ae4e9\" data-element_type=\"widget\" data-widget_type=\"post-navigation.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" 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type=\"text\/css\">\t.st0{fill:#FFFFFF;}<\/style><path class=\"st0\" d=\"M197.8,157.4h10c0-38.4,31.3-69.7,69.7-69.7v-10c-38.4,0-69.7-31.3-69.7-69.7h-10c0,29.9,16.6,56.1,41.1,69.7 H19.8v10h219.1C214.4,101.3,197.8,127.4,197.8,157.4z\"><\/path><\/svg>\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t<a href=\"https:\/\/bdesignstudio.it\/en\/contact\/\">\n\t\t\t\t\t\tContact us\t\t\t\t\t<\/a>\n\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-a605b4e\" data-id=\"a605b4e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bd5936e e-transform elementor-view-default elementor-widget elementor-widget-icon\" 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elementor-element elementor-element-31fefc7 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"31fefc7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-82156a5\" data-id=\"82156a5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-edd03cb elementor-section-full_width sliding-text elementor-section-height-default elementor-section-height-default\" data-id=\"edd03cb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-71164a3\" data-id=\"71164a3\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b7edd65 elementor-widget elementor-widget-heading\" data-id=\"b7edd65\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"> B DESIGN STUDIO B CREATIVE B SOLID B NICE B DESIGN STUDIO B MODERNIST B CONSISTENT B BOLD B DESIGN STUDIO B SMART B BRAVE B KIND <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-92584ea elementor-widget elementor-widget-html\" data-id=\"92584ea\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\nbody{\n    --speed: 30s;\n}\n.sliding-text .elementor-widget-wrap{\n    display: block !important;\n}\n.sliding-text .elementor-widget{\n    overflow: hidden;\n    width: 10000vw !important;\n    max-width: 10000vw !important;\n}\n.sliding-text .sliding .elementor-widget-container{\n    -webkit-animation: sliding var(--speed) linear infinite;\n    -moz-animation: sliding var(--speed) linear infinite;\n    -o-animation: sliding var(--speed) linear infinite;\n    animation: sliding var(--speed) linear infinite;\n}\n.sliding-text .elementor-widget-container{\n    float: left;\n}\n.sliding-text.reverse{\n    transform: rotate(180deg);\n}\n.sliding-text.reverse .sliding .elementor-heading-title{\n    transform: scale(-1, -1);\n}\n@keyframe sliding{\n0%{ transform: translateX(0); }\n100%{ transform: translateX(-100%); }\n}\n@-webkit-keyframes sliding {\n0%{ transform: translateX(0); }\n100%{ transform: translateX(-100%); }\n}\n@-moz-keyframes sliding {\n0%{ transform: translateX(0); }\n100%{ transform: translateX(-100%); }\n}\n@-o-keyframes sliding {\n0%{ transform: translateX(0); }\n100%{ transform: translateX(-100%); }\n}\n@keyframes sliding {\n0%{ transform: translateX(0); }\n100%{ transform: translateX(-100%); }\n}\n<\/style>\n<script src=\"https:\/\/code.jquery.com\/jquery-3.6.0.min.js\"><\/script>\n<script>\nvar $ = jQuery\n$(document).ready(function(){\n    var h = []\n    $('.sliding-text').each(function(){\n        h.push($(this).find('.elementor-widget').clone().html())\n    })\n    \n    function init(){\n        $('.sliding-text').each(function(i){\n            var $this = $(this)\n            $this.find('.elementor-widget').removeClass('sliding')\n            var amount = Math.ceil($(window).width()\/$(this).find('.elementor-widget-container').outerWidth(true)) + 1\n            $this.find('.elementor-widget').empty().addClass('sliding')\n            $this.find('.elementor-widget').html(h[i].repeat(amount))\n        })  \n    }\n    \n    init()\n    $(window).on('load resize', init)\n})\n<\/script>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>IL BUON Restaurant brand identity Client IL BUON is a new ristobar, grill house, and wine shop in Naples. It offers Italian cuisine with occasional influences from other cultures, born from the exclusive use of high-quality ingredients, cooked with love and expertise. Briefing We were asked to focus the identity on the Italian tradition, with [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5778,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41,34,36,32,33],"tags":[],"class_list":["post-6195","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding-en","category-illustration","category-naming-en","category-packaging-en","category-social-media-en"],"_links":{"self":[{"href":"https:\/\/bdesignstudio.it\/en\/wp-json\/wp\/v2\/posts\/6195","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bdesignstudio.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bdesignstudio.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bdesignstudio.it\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bdesignstudio.it\/en\/wp-json\/wp\/v2\/comments?post=6195"}],"version-history":[{"count":4,"href":"https:\/\/bdesignstudio.it\/en\/wp-json\/wp\/v2\/posts\/6195\/revisions"}],"predecessor-version":[{"id":6462,"href":"https:\/\/bdesignstudio.it\/en\/wp-json\/wp\/v2\/posts\/6195\/revisions\/6462"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bdesignstudio.it\/en\/wp-json\/wp\/v2\/media\/5778"}],"wp:attachment":[{"href":"https:\/\/bdesignstudio.it\/en\/wp-json\/wp\/v2\/media?parent=6195"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bdesignstudio.it\/en\/wp-json\/wp\/v2\/categories?post=6195"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bdesignstudio.it\/en\/wp-json\/wp\/v2\/tags?post=6195"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}