Verdi Voglie was born as a flower designer for events. The experience gained over the years and the development of a refined aesthetic, increasingly sought after by clients, led the founders to expand their services to include the full organization of events.

We were tasked with creating a visual identity that would tell the story of this new business.

We started with the flower, the fundamental element of everything, and made it “grow” in the new logo, in various stages, each symbolizing a phase of the event. By repeating the individual elements that make up the logo, we created several patterns. Using the same style, we also developed a series of icons to specifically represent the different services.