PROSCIUTTO DI NORCIA
New logo and branding
Client
Prosciutto di Norcia is one of Italy’s oldest and most renowned hams. It is a story of craftsmanship and artisanal skills, of traditions passed down through centuries, now deeply ingrained in the soul of the region, Valnerina, in the heart of Italy.
The Syndicate of Producers asked us to carry out a rebranding of the brand and develop its visual identity.
Briefing
The goal was to convey the two main characteristics of Prosciutto di Norcia IGP: the quality of a premium brand and the craftsmanship of the product. Our objective was clear: to find the right balance between elegance and a tactile, artisanal touch. We achieved this through the use of materials, patterns, colors, and print techniques.
BRAND
DIGITAL
Brand
At the heart of our rebrand is the new logo. For the logotype, we chose to draw inspiration from the historic writings of the ancient Benedictine monks of Norcia. We were tasked with incorporating the full designation of Prosciutto di Norcia I.G.P. into the logo.
We solved this challenge by creating a logo that, reminiscent of a stamp, is perfectly suited for both communication and for branding the hams with a hot iron. The result is a recognizable graphic mark, rooted in tradition, yet looking towards the present.
Result
The identity is completed by a series of patterns inspired by the decorations found on the floors of some Umbrian medieval churches.
photo shooting: Alessandro Mari
video: Tommaso Scalise Videography
