COSE BUONE

New logo and branding for grocery and wine shop

Client

Cose Buone is a small grocery and wine shop. Drawing inspiration from traditional shops of the past, Cose Buone aims to promote local and Italian excellences, environmental sustainability, and a strong relationship with its customers.

Briefing

Being a small business, the budget was limited. The client asked us to create a visual identity with a strong connection to the past and Italian traditions.

BRAND

DIGITAL

Social media

Solution

We were reminded of the old-fashioned grocery stores, where everything was handwritten and products were wrapped with string and elastic bands. We then turned the budget limitation into a distinctive feature of the shop.

Result

The result is a visual identity that creates a continuity between the past and the present, through the combination of contrasting elements, blending simplicity with decorative details.